Zielinski & Rozen x Vova Nootk
Street art is a dynamically developing type of urban art. Today, you can find the street artists’ pieces at museums and exhibited at biennales and art auctions.
The Zielinski & Rozen brand has been cooperating with artists for a long time and introduces its guests to representatives of the contemporary art world. One of the latest projects can be found at the showroom at the DEPO food mall. It was made by the contemporary street artist Vova Nootk (Vladimir Gupalov), whose paintings is directed to the fantasy world of animated forms and characters. Now they are side by side with recognizable brand’s bottles.
As Vladimir says: “Such collaborations allow me not only to show my creative potential, but also to realise the ideas of the brand itself. Such a connection often becomes productive for both sides. Visual communications help the brand to broadcast its DNA, messages and values.”
The brand develops its art direction. So, on Tishinka Market you can find graffiti by the RADI MIRA I LUBVI community. Cooperation with Misha Most was the beginning of two projects at once — a mural at the showroom at Usachevsky Market and the transformation of the storefronts of several stores in Moscow and St. Petersburg into “VR” windows.
Zielinski & Rozen strives not to stop tand expand its street art map. You can find the paintings at these showrooms:
DEPO
Usachevsky Market
Tishinka Gastro Hall
Yugo-Zapad Eat Market»
Danilovsky Market
St. Petersburg, Khersonskaya Str 43/12.
St. Petersburg, Bolshoy prospekt Vasileostrovskogo rynka, 16
The Conversation between Two Artists: Erez Rozen Talks to Avishai Cohen
Erez Rozen recently sat down with friend and collaborator of the brand, Avishai Cohen. Avishai is known around the world thanks to his own masterful, unique “mixing” of Middle Eastern vibes, Western culture, and African rhythms. They discuss creativity, seeking out inspiration from unexpected places and how the meaning of life is an ever-changing journey of exploration.
E.R: Hi Avishai! So great we can chat. Your music has inspired me for a long time. Mixing sounds from so many different cultures, so I was curious about what freedom in creativity means for you?
A.C: Creativity without freedom does not work for me. Freedom allows you to be fully creative and open, like making good wine, good food and music. It’s an ingredient that has to be present throughout! I am lucky that in jazz freedom is especially present in any performing and recording, with a structure that can provide freedom. You just have to be open to it!
E.R.: I hear you. It is a possibility to create without any borders. I follow my own mind, do things that I want to do, nobody talks to me, no one thinks about what I do. It is just me and my things.
E.R.: In terms of getting inspired, where do you get your inspiration from?
A.C.: From many things in life actually, from a song I hear on the radio or find on the internet, from simple beautiful things in nature around me, other different cultures that I keep on discovering through my travels around the globe over many years.
E.R.: I also get inspiration from things that I go through in life. As life is going, I get experience and extend my background. Also, I get my inspiration from observing. I love to sit and observe people, life, and things. All these things can make my imagination work.
A.C.: I know that you are a very busy man, how do you relax and replenish your energy?
E.R.: The best way to relax is to create. I am totally happy when I create. I must have it in my life. Another way for me to relax is to sit and to observe. I can have a coffee and observe everything around me. I totally enjoy the little stories happening around me.
A.C.: Little stories can be quite powerful. For me, walking in nature, enjoying family moments with my wife, kids, listening & playing music and fishing. When I am on tour, I take walks in the cities and discover local surroundings, neighborhoods, people in their daily lives and culture.
E.R.: I think the fact that you have so many different creative outlets and expressions really inspired me to want to collaborate. I always look for collaboration with artists from different fields. Your music is something that I truly adore, and it was a big honor for me to work together and tell a story in a totally different way. What does Zielinski & Rozen and this collaboration mean to you?
A.C.: I first came aware of Zielinski & Rozen through my wife and mother-in law a few years ago who have been enjoying and using many of the beautiful products day to day, the impression they gave me was all positive about the products and elite quality and creative caring nature it gave to them personally using day to day. I am proud to be part of the message and for my music to be connected to such a brand and impact the lives of customers now and in the future.
E.R.: Thank you for your kind words, speaking of impacting lives, how would you understand or describe the meaning of life?
A.C.: We are all on this planet with a mission, and a journey. For everyone that mission will be different, I personally feel I had the need to bring music to people’s lives, and that gives me a very good feeling and sense of contribution daily….
E.R.: Making that contribution is important. For me it’s important to not just be an observer but truly enjoy it, enjoy things that happen to us. Everything that happens during the life journey is something that I always personally try to take as important things. There are stories that the universe tells us, and we must find a way to enjoy this journey.
E.R.: Is improvisation important in your art? Or only professional training / academic knowledge?
A.C.: I come from the jazz tradition which means that I am a free spirit, I like to be free, and I like to express myself. I have a tendency to go my own way, learning alone and developing myself. I always have the need to improvise and go outside the box, and jazz is the most exceptional form of art as a musician.
I wanted to be free since I was young and that’s why I am into jazz. Though I am very influenced by classical music, pop music and folklore in many different ways, something created by cultures is such a strong inspiration for me as an individual.
E.R.: For me as an artist academic knowledge is not relevant. I create by intuition, I express what I feel, I tell the story.
E.R.: I have been talking about ‘telling stories’ quite a lot, which can also connect back to certain memories we have. The strongest memory from my childhood is of me spending time on the beach. I remember sitting on the sand, the noise of the waves, the noise of the people around. It was a very powerful thing for me as a child and still inspires my creations today. What is your most vivid memory from your childhood?
A.C.: For me it would have to be riding my pony bareback at a very young age alone in nature, close to where I lived. Riding in the woods and hills around, it gave me a full sense of freedom and joy, to be part of something bigger than me.
Fulfill your wishes and your beloved ones for the New Year
Zielinski & Rozen Set
We have all caught our beloved ones emotions when they received Zielinski & Rozen set as a gift. The New Year is another reason to make them happy. You can choose the products by yourself or take a look at the sets we have already prepared. A personalized signature on the box, a signed postcard and a branded green ribbon make your gift special and so desirable.
Soap dish made of natural stone
You can give authentic art object created by nature and man as a present. Natural stones for soap dishes are collected on the coasts. The craftsmen only help the stones to find a stable shape. The texture, color, and curves are created by nature itself. There is the sound of waves and sunlight in every crack. The stone soap dish is an excellent addition to the bathroom and fits seamlessly into any interior style.
Hoodie RADI MIRA I LUBVI x Zielinski & Rozen
Firstly, it is universal, because this item is a part of the basic wardrobe. Secondly, it is a trend. The deep and unusual color is washed out, so each hoodie is unique. Themotto on the hoodie “Be yourself with each breath” will be a great reminder for a person in a new year.
Board game “Boat”
One of the options for activities with loved ones on holidays can be a handmade board game “Boat”. The game can really captivate both children and adults.
Art Wash Basin
The basin refers to touching childhood memories and reminds of the most intimate and important things in life. We know that many people use it for table setting, pickling cucumbers, serving dishes or as an interior element. You can use these ideas or trust your imagination.
Go tp store →
Choosing Not to Choose: a Set of Miniature Fragrances
Who are we and who we want to be? We are changeable in thoughts and attitudes, desires and actions. Every moment changes us, our priorities, mood, mental background. Sometimes it seems to us that we have understood everything about ourselves, and sometimes we reveal things in ourselves that we could not have suspected.
Zielinski & Rozen fragrances are never intrusive, they compliment the look you strive to embody. Tenderness or audacity, disobedience or softness, seductiveness or severity — only you decide what to choose.
The perfume set includes five different fragrances-stories of 8 ml each. The collection of sets is limited, and each set has its own number. In the box you can also find a card with a description of the flavors, which can become your guide.
The set includes fragrances that have already become the hallmark of the brand, and new aromas which are delicate and light, as well as accent. However, all the fragrances have one thing in common — you want to discover them again and again, play with images and styles, choose the mood of the day.
Miniatures of fragrances will allow you to take a step towards the unknown and experimental, and at the same time always leave the opportunity to turn to something recognizable and evoking pleasant memories from the first notes.
Perfume Set
Cedarwood, Patchouli, Jasmine
Lavender, Vanilla, Amber
Pink Pepper, Elemi, Cinnamon, Leather
Black Pepper, Vetiver, Neroli, Amber
Musk
St Petersburg News: a coffee menu, contemporary art and perfume compositions
An important feature of the two Zielinski & Rozen showrooms in Saint Petersburg is the combination of a perfume shop with a cozy and stylish bar. There you can take tea or coffee to go, meet up with friends or spend time with yourself. You can also take a look at the interior details, contemporary art and get acquainted with the full range of the brand.
“One of the ways to relax for me is to sit at the cafe and look around. I can just drink coffee and watch everything around me. I enjoy the little stories happening around me,” Erez says.
The menu includes espresso, americano, cappuccino, latte, cocoa, bumble, matcha latte and tea drinks. You can also choose any drink takeaway, it is served in a branded cup.
Duo of the fragrances Bergamot, Orange, Jasmine and Neroli, Patchouli, Honey, Amber
Emotional and rational, masculine and feminine, Yin and Yang energy coexist in each of us. According to the idea of Erez Rozen, the fragrances embody this balance and delicately complement each other, each time making a new combination on the skin. The composition shows endless opportunities for self-expression here and now.
Floral Bergamot, Orange, Jasmine is restrained and classic. The fragrance is addressed to those for whom making a splash is not a basic value. It is for fine-tuning people who are able to recognize the breath of time.
Neroli, Patchouli, Honey, Amber is a fragrance about searching, experiments and light adventures without extremity. For those who love to dive into the cycle of uncertainty and who seek to generously bestow their discoveries with others.
The fragrances from the perfume duo can be layered on each other or used separately.
Go to store →
The result of several years of creative search by Erez Rozen: The New Fragrance Powder
As always Erez has set himself a creative and difficult task, in which there is not only one right answer, but there is a winding and innovative path leading to something extraordinary.
“I’ve been thinking a lot about how to create a sweet fragrance,” Erez admits, “In my mind it shouldn’t just be fruity, cloying or gourmet. I wanted to create something deeper and at the same time incredibly attractive.”
As the result the fragrance is sweet but not straightforward, it leaves behind a feeling of slight understatement. In the mysterious powdery haze of the composition, musk is “broken” by vanilla, amber and jasmine.
Powder will not leave indifferent those who love depth and light outrage. It is addressed to brave, extraordinary personalities who will not follow the generally accepted rules.
To the aroma →
Shopping-ASMR: candles with a wooden “singing” wick and candles in a compact aluminum jar for travel
Home is a place where everything follows your rules. Zielinski & Rozen candles are a wonderful way to fill your home with the fragrance that you like and create an atmosphere that will reflect your personality.
On the website you will find:
- Candles in glass vessels packed in a kraft box;
- Candles in a small aluminum jars with a screw cap will become your must-have travel companion. Your favorite fragrance and a part of your home will follow you everywhere.
Inspired by art: the new fragrance Lemon, Lime, Aloysia & Mint
The naked body is a source of inspiration for artists, writers, sculptors throughout history: “The Birth of Venus” by Sandro Botticelli, “Nude, Green Leaves and Bust” by Pablo Picasso, “Nude” by Egon Schiele or “Reclining Nude” by Amedeo Modigliani. The main creator of the brand Erez Rozen is not an exception.
“When I first tried to become part of the culture of nudism, it turned out to be an amazing discovery for me how people can get naked quite naturally, without a shadow of embarrassment. And it’s not about sexual overtones, but about just being yourself. Clothes and accessories in everyday life are our uniform, but only when we get naked, we become who we really are” Erez says.
The light and casual fragrance gives a feeling of comfort — you can put it every day, with or without occasion. Every moment to be real. This fragrance was created to give a message of freedom and acceptance.
Lemon, Lime, Aloysia & Mint fragrance is available in products: a shampoo, hair conditioner, a shower gel, a hand cream.
Go to store →
Inspired by the Middle East culture
Zielinski & Rozen’s store first opened its doors in the space of the Moscow Central Market in 2019 and since then has consistently been one of the most crowded points of the Tel Aviv brand. However, the brand does not stand still, bringing its distinctive style to perfection.
Creating the updated showroom concept, the designers were inspired by the mysterious culture of the Middle East. The space is divided into two parts: the main one is devoted to the brand’s products, the second one is occupied by the aesthetic floral project MUS, which the brand invited to become its new neighbors. For Erez Rozen, not only his own product is always important, but also the context in which he is inscribed.
The central element of the interior was a suspended structure with live plants. Stylistically and in meaning, this decoration linked together the concepts of the two projects, as well as a functional table made of natural slate, resembling the curves of the Jordan River in shape.
The comfortable copper sink, as well as the round lamps above the counter are handmade, and the carpet with an ethnic print on the floor is an invaluable find in one of the oldest Middle Eastern bazaars. The niches in the shelves, according to the designers’ idea, resemble the entrances to the ancient cave dwellings of the Israeli Mount Arbel.
Another unusual element is an aged mirror in a frame. It, like the blooming suspended structure, is “alive” and thanks to the skill of glassblowers, it ages beautifully, changing every day.
