New aroma Pink Pepper, Elemi, Cinnamon, Leather: the storytelling about the journey through Europe

A short Europe trip has inspired Erez to create a new fragrance Pink Pepper, Elemi, Cinnamon, Leather. Each city is like a book with its own unique plot and characters. Streets and squares, architecture, the rhythm of the city, people running errands or chatting in restaurants and cafes — all these details create the uniqueness and atmosphere of the city.

“I returned from Europe to Tel Aviv more than 10 years ago. However, the opening showrooms in Paris, Madrid, Amsterdam brought back different memories. Including the memory about my favorite perfume ingredient — elemi, which I haven’t used for a long time,” says Erez.

The note of elemi is dynamic, inexplicably attractive. It changes depending on the combination and reveals itself in absolutely different ways. Erez complemented it with pink pepper — positive and bright, like the people the perfumer met in Paris. Cinnamon is associated with Madrid and Ibiza, where Erez visited many cozy restaurants filled with music. In order to give the composition, the dynamics and inner freedom inherent in Amsterdam, he added a note of leather. At the same time, notes do not interrupt each other. The dominant chord is the elemi which plays awesome in this blend.

Despite the balance of the fragrance, according to Erez, Pink Pepper, Elemi, Cinnamon, Leather is a “to be continued” work. This is a book that has several volumes and a lot of readers perceptions.

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